How Do We Collect and Use Your Personal Information?
We define personal information as information about you by which you can be identified, e.g., your name and address. It is also information which, when combined with other information, can identify you.
EMD Serono may collect Personal Information such as your name, mailing address, and email address in certain instances. For example, we may collect information directly from you through your interactions with us when you sign up for a service, enter into a contract with us, submit an application to us, participate in a survey, contest, or other service that requires registration or subscription and through various other engagements we may have with you. We may use technologies that automatically collect information when you visit our Website, view our advertisements, or use our products or services. We also may collect information about you from third parties, such as our vendors, suppliers, contractors, and business partners.
Depending on the relationship with EMD Serono, we may collect Personal Information for a number of purposes, including, but not limited to: (1) for business operations (marketing and sales, research and development, patient support, donations and sponsorships, communications); (2) for business administration (finance and accounting, human resources, prevention and investigatory activities); (3) for business management (internal audit, asset management, system and business controls); and (4) as necessary to protect the health, safety, and security of EMD Serono personnel; (5) to comply with legal requirements and obligations; (6) operate the Website, (7) respond to your question or request, (8) communicate with you about our products or services via email; and (9) send information to you.
For Websites that are directed to consumers and/or patients, EMD Serono may collect Personal Information when you: (1) obtain a free information kit about an EMD Serono product; (2) connect with a financial support specialist; (3) connect with a nurse or other healthcare provider; (4) share a story regarding your healthcare; or (5) request marketing communications.
For Websites that are directed to physicians or other healthcare providers, EMD Serono may collect Personal Information when you: (1) connect with a sales representative; (2) request information about an EMD Serono product; (3) report an adverse event; or (4) register to participate in a provider support program. Please click here for the specific HCP Privacy Notice.
Generally, you are not required to register to access Our Websites. However, in specific cases, visitors may be asked to register in order to access Our Website. For example, you must be a fully qualified and registered Canadian physician to access any physician-only sections of Our Websites. You will be informed what information is required and what information is optional in order to access the Website in each such case.
HOW DO WE USE INFORMATION COLLECTED ABOUT VISITORS TO OUR WEBSITE?
EMD Serono will use your personal information to respond to your inquiries or requests submitted through Our Website. If you request, We may send information We think may be useful to you. This information may be sent in the form of commercial electronic messages if you have given Us consent to receive information in this way. If you decide, for any reason, that you no longer wish to receive such communications from Us, you may withdraw your consent at any time.
Information gathered on Our Website may be used in the aggregate for research and development in order to improve Our Website and for future site development, improvement, and optimization. Specifically, We may use information gathered about you for the following purposes: (a) to monitor interest in Our products; (b) to assist us to improve and optimize the content of Our Website through tracking of pattern view information on Our Website; (c) to create a profile for you in order to better customize content to your interests; and (d) to display content on our Website in accordance with your selected preferences. EMD Serono may collect or use aggregated information that does not contain personal information to track and monitor visitors' use of Our Website.
Some of Our Websites allow for interaction between Us and You. Only registered users are allowed to use the interactive sections of Our Websites (e.g., comment posting, commenting, etc.). Your personal information is required to facilitate your use of and access to the interactive portions of Our Website. When you access Our Website as a registered user, the personal information you provided during the registration process is used to enable certain interactive tools available only to registered users on the Website.
EMD Serono welcomes you to participate in discussion on our social media channels. Please use care and discretion when posting personal information on Our Website. Be aware that when you post personal information such as your name, email address, and phone number, that information may be collected and used by third parties to send you unsolicited communications. You acknowledge that We cannot control, and shall not be responsible for, the communications you may receive when you participate in such communities.
DO WE DISCLOSE ANY PERSONAL INFORMATION TO OUTSIDE PARTIES?
EMD Serono may share personal information submitted to Our Websites to third party service providers for the purposes stated below and for no other purpose. We use contractual means to ensure that these third-parties comply with our privacy policies with respect to your personal information.
EMD Serono may share your Personal Information pursuant to agreements with other companies that work with, or on behalf of, EMD Serono to provide products and services. These companies may use your Personal Information to assist EMD Serono in its operations. These third-party service providers may have access to your personal information as reasonably necessary for them to providing their services to Us.
We may share Personal Information with other members of the EMD Serono corporate family to improve our products and services and so that we may better provide you with information about our offers, services or products that may be of interest to you. The EMD Serono corporate family includes affiliates that directly or indirectly control, are controlled by, or are under common control with EMD Serono. Any such corporate affiliate may use your Personal Information only according to the terms of this Policy.
We may provide information about you to respond to subpoenas, court orders, legal process or governmental regulations, or to establish or exercise our legal rights or defend against legal claims. We believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law. In such circumstances, we will take appropriate measures to ensure that the requester understands the sensitive nature of the Personal Information that they may receive.
Information Collected Automatically
EMD Serono may automatically collect non-Personal Information about your use of the Websites, such as the name of your internet service provider, the EMD Serono web pages you have visited, the date, time and duration of your visit, your IP address and the Internet address of the website from which you linked directly to our Website.
EMD Serono may use this information for statistical purposes to analyze and enhance the Websites, and may aggregate this information and share such aggregated information with business partners, sponsors and other third parties for various purposes including product and service development and improvement activities. For example, we use browsing data to create aggregated statistics (such statistics do not show data about a single user but only about the collected data of a number of users), to learn what is of interest to users in order to improve the Website and its offerings. We also use the browsing data for maintaining or restoring the security of our Websites or to detect and correct technical defects and errors. We also collect data about the location of the devices accessing our Websites for statistical purposes (such as statistics regarding from where visitors access our Website); you can control the authorization for this using your browser settings.
These cookies are necessary to safeguard the functionalities of our Websites and for the Websites to operate. Cookies are set, in particular, in response to your actions and depend on your specific service requests (e.g., setting your privacy preferences, filling out forms, or logging in). Our Websites cannot function without these cookies and they can only be disabled by changing your browser preferences.
These cookies enable the provision of advanced functionalities and are used for personalization. The cookies are set in particular in response to your actions and depend on your specific service requests (e.g., setting the language).
These cookies may be set to learn more about your interests and show you relevant ads on other websites. These cookies work by uniquely identifying your browser and device. By integrating these cookies, we aim to learn more about your interests and to be able to place our advertising in a targeted manner.
You can disable or block cookies in your browser software; however, this may result in restrictions regarding the usability of the Websites. In addition to cookies, we may also use other web technologies such as pixel tags, web beacons or clear GIFs (hereinafter also referred to as “cookies”) for these purposes.
Web Analytics Services
For Google Analytics, you can opt-out by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: http://tools.google.com/dlpage/gaoptout?hl=en.
For Adobe Analytics, you can opt-out by using the following link ("Use of Adobe Marketing Cloud by our business customers" section): http://www.adobe.com/de/privacy/opt-out.html.
Where We Store Your Personal Data And How Do We Protect It?
We are careful to ensure that all of the information provided to Us through Our Websites is secure as possible. All personal information is stored on secure servers maintained by EMD Serono or by a third-party on Our behalf. Information collected on Our Website, including personal information, may be stored on secure servers located outside of Canada, including the United States.
Right To Access, Review, Correct And Object And Unsubscribe
You may request access to your personal information held by us and receive a copy of your personal information in a common electronic data format, in order to review, correct or object to its handling by us. Please contact our data protection officer in these cases email@example.com. You can contact us by mail at:
Attn: Privacy Officer
2695 North Sheridan Way, Suite 200
Additionally, for marketing communications you may withdraw your consent to our use of your Personal Information by contacting EMD Serono or by following the instructions included in such commercial electronic communication for unsubscribing. Please note that it may take up to 10 business days to process your request. Please note that if you withdraw your consent, we will be unable to provide you with access to certain services and portions of Our Website.
Modifications To This Policy
textblock default title
Last updated: August 2023