Senior Analyst
Posted 06 Mar 2023
Bangalore, Karnataka - India
Req Id 256323
Work Your Magic with us!
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That`s why we are always looking for curious minds that see themselves imagining the unimageable with us.
Position: Senior Analyst, Digital content Development
PURPOSE OF THE POSITION
Support and drive the Digital execution projects for the Advanced Analytical portfolio of the Science & Lab Solutions Global team. The Job role includes the following activities:
- Research, evaluate, develop and optimize scientific and marketing content for the company’s Life science product portfolio. The content will be used on the company’s e-commerce website to attract more visitors, help the customers make their purchase decisions and enhance the user experience.
- Create/Optimize the website pages content (Product Detail Pages, Category, Campaign, Application, Service pages, etc.), Scientific content like Application notes, Technical Articles & Protocols, etc.
- Strategic support (for eg, keywords & content) to promote the products through different channels, such as Paid Search, Programmatic ads, Social Media etc.
- Collaborate with the Digital & e-Commerce team, Product Managers, Marketing Communication teams, etc. to drive the projects
BASIC QUALIFICATIONS
- Masters/Ph.D. in Chemical Sciences (Analytical/General Chemistry) with 3-5 years of experience in Digital Marketing/ Digital Content Writing/e-business/ Marcom etc.
- Preferably having experience working in a Matrix organization for minimum 2 years
- Lab experience is desirable
COMPETENCIES / SKILLS REQUIRED
- Strong English writing skills with a proven track record of producing high-quality scientific and/or marketing content for a global audience
- Overall understanding of the Marketing funnel and Customer buying journey
- Familiarity with Life Science Industries and broad knowledge of the customer base
- Good understanding of the buyer persona
- Experience with different Digital marketing/SEO tools like SEMrush, Google Analytics, etc.
- Comfortable with Data analysis, using Performance dashboards, Sales reports, and market Insights, is preferable
BEHAVIORAL COMPETENCIES
- Excellent communication and presentation skills
- Proficiency in problem-solving, planning & execution, business acumen, customer orientation, and high-impact communication
- Proven ability to multi-task and work effectively in a fast-paced, deadline-oriented environment
- Good team player & quick learner
- Curious to learn & explore different opportunities to achieve the business objectives
NOTE- Position is based in SBS, Bangalore
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of our diverse team!