Senior Analyst - Digital Marketing, Content

Posted 25 Jul 2022

Bangalore, Karnataka - India

Req Id 252784



A career at our company is an ongoing journey of discovery: our 60,300 people are shaping how the world lives, works and plays through next generation advancements in Healthcare, Life Science and Electronics. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.


About the role:

Senior Analyst - Digital Marketing, Content

Support and drive the Digital Marketing projects for the Segments customer market of the Merck Science & Lab Solutions Global team. The Job role includes the following activities:

Build/Optimize the website page contents (Category, Campaign, Application, Service, Webinar pages, etc.), Scientific contents like Application notes, Technical Articles & Protocols, etc. Support contents for email marketing, social media, webinars, Brochures, etc. Strategic support to promote the products through different channels, eg., Paid Search, Programmatic ads, etc. Support various portfolios like biology, chemistry, biomonitoring, lab water to cover target customers from different areas like academia, pharma, food & beverages, etc. Collaborate with the Digital & e-Commerce team, Product Managers, Marketing Communication, etc. to bring the project Live

Who you are:

  • Masters/PhD in Life Sciences (Biological/ Chemical Sciences) with 3-5 years of experience in Digital Marketing/ Digital Content Writing/e-business/ Marcom etc.
  • Preferably having experience working in a Matrix organization for minimum 2 years
  • Lab experience is desirable

Proficiencies / skills required

  • Overall understanding of the Marketing funnel and Customer buying journey
  • Familiarity with Life Science Industries and broad knowledge of the customer base
  • Good understanding of the buyer persona
  • Strong English writing skills with a proven track record of producing high-quality scientific and/or marketing content for a global audience
  • Experience with different Digital marketing/SEO tools like SEMrush, Google Analytics, etc.
  • Comfortable with Data analysis, using Performance dashboards, Sales reports, market Insights, etc.


  • Excellent communication and presentation skills
  • Proficiency in problem-solving, planning & execution, business acumen, customer orientation, and high-impact communication
  • Proven ability to multi-task and work optimally in a fast-paced, deadline-oriented environment
  • A good team player & quick learner
  • Curious to learn & explore different opportunities to achieve the business objectives


What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences.
We celebrate all dimensions of diversity. We believe that it drives excellence, innovation, and human progress. We care about our customers, patients, and our rich mix of people. This diversity strengthens our ability to lead in science and technology.
We are committed to creating access and opportunities for all and empower you to fulfil your ambitions. Our diverse businesses offer various career moves to seek new horizons.
Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to bring their curiosity to life!


Curious? Chat with one of our curious minds on our interactive Q&A platform and catch a glimpse of our people, values, and culture. You can also apply and find more information at


If you would like to know more about what diversity, equity, and inclusion means to us, please visit

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