Business Unit Head, Fertility and Endocrinology
Hugo provides leadership to support the strategy and activities of Fertility and Endocrinology. Working closely with his team of sales and marketing professionals, he ensures the business unit has the instruments to continue achieving and maintaining success in all of our territories.
Prior to joining EMD Serono in September 2016, Hugo was the Associate Director of Marketing for Gilead Sciences Canada Inc., where he provided strategic direction and tactical planning for the Hepatitis C business unit and was responsible for launching two major award-winning brands in Canada for Hepatitis C and leading sales in HIV. In addition to his more recent experience, Hugo brings over 18 years of sales and marketing experience in the bio-pharmaceutical industry, where he has worked in a breadth of roles for Janssen-Ortho/Ortho Biotech and AstraZeneca. In addition to Virology, Hugo has extensive commercial involvement in more than 12 different therapeutic areas in a variety of markets, including Cardiology, CNS, Oncology, and Dermatology. Supplementing his commercial expertise, Hugo has broad experiences in people and brand life cycle management, deploying innovative initiatives to establish franchise vision and identity, commercial operations, key account management, as well as talent development and succession planning.
Hugo is fully bilingual in English and French, and holds Bachelor of Science degrees from McGill University in Microbiology/Immunology, as well as in Psychology.